Client Shipt
Category Branding
Year 2020

Creative Director Mark Gardner
Designers Kelsey Cordutsky, Chris Fairchild, Kris Louie
Shipt offers something special to customers: a personal connection to shoppers. Since Shipt’s start, shoppers and customers have formed special relationships with one another, built on kindness and mutual respect. In our research, we discovered customers don’t want just anyone to do their shopping—they want to work with someone they can trust to keep their interests in mind. In other words, customers want a “shoppelgänger.” Our research validated Shipt’s unique value in the delivery space. It informed our strategic approach from start to finish, anchoring every part of our work. Rebrand featured in Brand New.
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